Origin of Alliance Portfolios: Entrepreneurs, Network Strategies, and Firm Performance
Ozcan, Pinar, and Kathleen M. Eisenhardt
Academy of Management Journal 52, no. 2 (2009): 246-279
https://doi.org/10.5465/amj.2009.37308021
“Apple recently announced record corporate profits that accompanied its dramatic reversal of fortune from “near death” a decade earlier. But Apple did not act alone to bring about this reversal. Rather, Apple’s portfolio of ties with EMI, Google, Salesforce.com, Microsoft, and other firms (Burrows, 2007) was key to its success. These ties enabled Apple leaders to focus on their strengths, such as architectural design, while leveraging their partners’ resources and market positions (Yoffie & Slind, 2006). And the Apple story is not unique, for many firms rely on their portfolios of ties to enhance performance.”
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Ozcan, Pinar, and Kathleen M. Eisenhardt
Academy of Management Journal 52, no. 2 (2009): 246-279